Lanson-BCC has had its €50m ($58m) offer for the purchase of Champagne house Heidsieck & Co. Monopole accepted by Vranken-Pommery Monopole.
Last month, Vranken-Pommery said it was in “exclusive negotiations” to buy Heidsieck & Co.
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Earlier in September the group had said it had begun the the process to offload the Champagne house to majority shareholder Compagnie Vranken.
In a statement yesterday (1 October), Vranken-Pommery said the acquisition will take effect from January next year.
Heidsieck & Co Monopole is one of the oldest Champagne Houses, and has been owned by Vranken-Pommery Monopole since 1996.
As well as acquiring 100% of the shares of Heidsieck & Co. Monopole, the transaction will include, for an undisclosed additional amount, the brand’s historic vintages of the Heidsieck & Co. Monopole.
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By GlobalDataThe deal is part of Vranken-Pommery’s strategy to “refocus” on its international brand Champagne Pommery & Greno.
In its statement, Vranken-Pommery said Lanson-BCC’s offer was “more attractive” than that given by Compagnie Vranken.
While Compagnie Vranken will not acquire Heidsieck & Co., an agreement has been reached for the business to purchase stocks of Champagne from Vranken-Pommery as part of a plan to reduce debt.
Nathalie Vranken, CEO of Vranken-Pommery Monopole said: “We are very pleased with this transaction, which marks an important milestone in debt reduction.
“I am convinced that this operation will mobilise all our teams and energy around our shared project focused on value creation and our commitments to sustainability.”
Lanson-BCC has acquired the Heidsieck & Co. brand on behalf of its Maison Burtin Champagne house.
The purchase aims to give the Maison “its own identity”, the statement said. In the past the Champagne house has produced ‘custom-made’ Champagne products “for major European accounts”, and has “all the teams and assets necessary for the development of Heidsieck & C° Monopole Champagnes, notably several high-quality grape contracts with 650 Champagne winegrowers, who will thus find a valuable outlet for their work.”
Bruno Paillard, chairman and CEO of Lanson-BCC, added: “Each of the houses within the Lanson-BCC Group defends its specific style, its own identity, its DNA in the markets.
“Maison Burtin has all the assets required to serve, at the highest level, the quality of Heidsieck & C° Monopole Champagnes. This contribution will be beneficial for our group, which has, since its inception, been guided by a long-term vision.”
Vranken Pommery added that it will change its name from Vranken-Pommery Monopole to Maison Pommery & Associés from January 2026.
