US canned water producer Liquid Death has received investment from venture-capital firm 4th & 1 Ventures.
The size of the cash injection has not been disclosed, though the investor said it was “seven-figure”
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In a post on LinkedIn, 4th & 1 said: “Pleased to announce our latest addition to the 4th & 1 portfolio – Liquid Death.
“We are excited to be a part of one of the fastest growing beverages in the country (and not to mention some of the greatest marketing we’ve ever seen!) Even more excited to share that this was our first seven-figure cheque.”
Just Drinks has contacted Liquid Death for comment on the news.
The venture capital group’s investment roster already features two drinks brands – canned milkshake producer Slate Milk and THC-infused spirits maker Nowadays. The plant-based doughnuts brand Drumroll Snacks also sits in its portfolio.
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By GlobalDataAccording to its website, 4th & 1 “harnesses the influence and investment of top athletes and business execs”.
It looks to enable “impactful connections between passionate entrepreneurs and investors, particularly those with a focus on growth-stage privately held companies in the CPG and Sport Technology industries”.
The firm is made up of over 40 investors that are a mixture of “professional athletes, social media personalities, and distinguished business leaders”.
Liquid Death launched onto the market with its canned water in 2019. It has also since also ventured into flavoured sparkling waters and iced teas.
In March last year, the company raised $67m in an investment round, which it said valued the group at $1.4bn. It booked $263m in retail sales in 2024.
Speaking to Just Drinks later that year, then-CFO Karim Sadik-Khan said that outside the US, Liquid Death was present in the UK, Ireland, Germany and Australia.
The group’s growth however appeared to start slowing down earlier this year, as reports reports revealed Liquid Death had paused its international operations.
In July, Mike Cessario, founder and CEO of the California-based business, revealed the group would be entering energy drinks, with its Sparkling Energy line launching early next year in the US.
In a LinkedIn statement at the time, the chief executive said the drinks will not have any sugar or the alternative sucralose aspartame sweetener, and will also carry an “unextreme” level of caffeine.
