Beverage Industry Interviews
"Launching a brand new gin now would be a tough ask" - Interview, Wemyss Malts MD William Wemyss
10 Apr 17
Late last month, Wemyss Malts announced plans to move its Darnley's gin production to its own, newly-created facility in Scotland. The gin, which launched in 2010, is currently produced at Thames Distillers in London.
At the same time, the firm announced that it has dropped 'View' from the brand name and rolled out fresh packaging as well as a Navy Strength version of its Spiced Gin brand.
just-drinks sat down with Wemyss Malts founder and managing director William Wemyss in Edinburgh to find out why being "made in Scotland" is important.
"Do you go and buy Chivas Regal at Lidl? I don't think so" - Interview, Marie Brizard Wine & Spirits' CEO, Jean-Noël Reynaud
5 Apr 17
In 2013, Belvedere entered administration after falling into debt thanks to its purchase of the Marie Brizard liqueurs brand. Four years later, the French spirits company - renamed Marie Brizard Wine & Spirits - is debt free. What's more, its William Peel Scotch whisky has just become the top-selling spirits brand in France. Couple that with an entry into China and you have a company back on the up. just-drinks spoke to Marie Brizard's CEO since 2014, Jean-Noël Reynaud, about how he has turned the firm around by shunning premiumisation, as well as the benefits of Brexit. We also asked: Whatever happened to Bruce Willis?
"Everything we are doing is to create value, not volume" - Interview, Baron Philippe de Rothschild CEO Hugues Lechanoine
29 Mar 17
Earlier this month, the CEO of Baron Philippe de Rothschild, Hugues Lechanoine visited London. During his visit, just-drinks sat down with him to discuss the family-owned wine company's flagship brand, Mouton Cadet, as well as the sponsorship opportunities available to wine and the issues facing wine companies in emerging markets.