Beverage Industry Interviews
The Lidl effect on the changing off-trade landscape - Interview, Lidl's UK head of beer, wine & spirits, part II
13 Nov 15
In part two of this week's just-drinks interview, Ben Hulme, Lidl's head of beer, wines & spirits in the UK, discusses how the company has worked to change its reputation with both its customers and its suppliers, the role that brands have played - and could continue to play - and Minimum Unit Pricing.
The Lidl effect on the changing off-trade landscape - Interview, Lidl's UK head of beer, wine & spirits, part I
10 Nov 15
As is often the case when meeting a person widely held to be “one of the most important people in the drinks industry”, Ben Hulme doesn't appear to live up to such superstar perceptions. Since joining Lidl in 2010, Hulme has progressed from its graduate trainee scheme to become the German-headquartered supermarket chain's head of beer, wines & spirits - a position he has held since June.
Digital marketing and the search for "brand warmth" - Interview, co-founder of Nation, Tom Kile-Hartshorn
3 Nov 15
Two months ago, Tom Kile-Hartshorn's digital marketing agency, Nation, won the right to handle Grolsch's global digital content and social media platforms.