Beverage Industry Interviews
"Creating craft brands is a skill set that most big companies don’t have" - Interview, Bernstein analyst Trevor Stirling
1 Dec 16
Sanford Bernstein analyst Trevor Stirling is no stranger to the drinks industry. Having spent the late ‘90s as strategic planning director for Guinness Ireland, he then took on the role of packaged trade director at the company. He followed that by starting his own private-client wine merchant. In 2004, Stirling became an analyst at Bernstein, where he covers the major European brewing and spirits companies. Here, he talks to just-drinks about the role of an analyst, and how he sees the future of the drinks industry shaping up.
"US brewers think about pricing, never about the beer" - Interview, Sapporo Holdings president Tsutomu Kamijo - Part II
24 Nov 16
It is 40 years since Tsutomu Kamijo walked in the door at Sapporo, but he remembers it like it was yesterday.
"We are in the beer business, we're not in the banker business" - Interview, Sapporo Holdings president Tsutomu Kamijo - Part I
22 Nov 16
Sapporo Holdings is one of Japan's biggest alcohol and soft drinks producers and the country's oldest brewer. This month, Andy Morton met with its president, Tsutomu Kamijo, to discuss why he'd like to get his hands on Anheuser-Busch InBev's Pilsner Urquell, the state of play in Vietnam and why even BrewDog's founder gets excited about Sapporo's beer.