Beverage Industry Interviews
How to turn a domestic spirit into a global brand - Interview, Montenegro Group CEO Marco Ferrari
26 Nov 15
Last year, Marco Ferrari left his post as CMO of SPI Group to lead Italian spirits and aperitif maker Montenegro Group. just-drinks spoke to him at the TFWA exhibition in Cannes in October to find out what it is like to go from managing a global brand such as Stolichnaya to a company with strong domestic brands and a global outlook. Ferrari also spoke about his ambitions for Amaro Montenegro, a herbal liqueur that is finding traction in the US.
The Lidl effect on the changing off-trade landscape - Interview, Lidl's UK head of beer, wine & spirits, part II
13 Nov 15
In part two of this week's just-drinks interview, Ben Hulme, Lidl's head of beer, wines & spirits in the UK, discusses how the company has worked to change its reputation with both its customers and its suppliers, the role that brands have played - and could continue to play - and Minimum Unit Pricing.
The Lidl effect on the changing off-trade landscape - Interview, Lidl's UK head of beer, wine & spirits, part I
10 Nov 15
As is often the case when meeting a person widely held to be “one of the most important people in the drinks industry”, Ben Hulme doesn't appear to live up to such superstar perceptions. Since joining Lidl in 2010, Hulme has progressed from its graduate trainee scheme to become the German-headquartered supermarket chain's head of beer, wines & spirits - a position he has held since June.