Beverage Industry Interviews
The changing face of the global on-trade - Interview, co-founder of Bar Convent Berlin, Helmut Adam
9 Oct 15
Bar Convent Berlin wrapped up on Wednesday, with record numbers of visitors and exhibitors to the on-trade show. just-drinks sat down with co-founder Helmut Adam to find out what changes the show's new partnership with Reed Exhibitions has brought and how alcohol companies are raising brand awareness in cocktail bars around the world.
How do you make consumers the centre of your business? Interview - Pernod Ricard global business development director Conor McQuaid
6 Oct 15
Earlier this year, Pernod Ricard outlined plans to shift the "heart" of its business from its brands to its consumers. Speaking at his first of the company's annual Capital Markets Day briefings, new CEO Alex Ricard told analysts and journalists that consumers "don't think in categories" any more. But, what does this consumer-centralisation mean, and how does a company go about it? One of Pernod's executive team charged with implementing changes is global business development director Conor McQuaid. just-drinks spoke to McQuaid to get a better idea of Pernod's consumer-centric company strategy.
What plans does Brown-Forman have for Irish whiskey? - Interview, Brown-Forman chief brands & strategy officer, Lawson Whiting
30 Sep 15
The owner of the largest US whiskey brand in the world has bought into Ireland to create a new whiskey brand. Can Brown-Forman make Slane Whiskey as successful as Jack Daniel's? What was the thinking behind the move? just-drinks spoke to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting at the company's ground-breaking ceremony to find out.