Focus - Brown-Forman in distribution rethink (MEM)
Brown-Forman is reassessing distribution arrangements for its wine and spirits brands in key markets.
UK: Coca-Cola Enterprises, Diageo to launch GBP4m campaign (REG)
Diageo and Coca-Cola Enterprises have announced plans to launch a GBP4m (US$6m) marketing campaign in the UK, focusing on cocktail culture among the growing number of home drinkers.
FRANCE: Pernod Ricard plans bond issue (REG)
Pernod Ricard has said it plans to raise extra finance by launching a Euro-denominated bond.
Budget day looms
10th March 2010 15:29
UK prime minister Gordon Brown has revealed the date for the Government's 2010 Budget announcement.
Comment - Soft Drinks & Water - The View from A Farr
Comment - View from a Farr - When celebrities go bad (MEM)
Although celebrities were out in force at the Oscars last weekend, we are, thankfully, seeing less and less of them in the world of soft drinks. Once viewed by marketers as a powerful, albeit expensive, tool to draw consumers to a brand, the overpaid and overhyped celeb can become a loose cannon for the label.
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Italian wine sector boosts quality to seize exports
The Italian wine market has seen its fair share of troubles over the decades, but connoisseurs the around the world still consider Italian wine to be top of the line. just-drinks here investigates the latest developments in the rapidly evolving Italian wine market, from Italy’s falling domestic consumption, growing interest in wine tourism, new viticulture technologies, and increasing opportunities to sell wines online. This briefing gives an in-depth assessment of the Italian wine industry, its future and potential looming pitfalls.