Beverage Industry Interviews
"Our position is between classic, industrial beers and the craft segment" - Interview, Brauerei C&A Veltins export manager Udo Bruns and UK agent Steve Holt
24 Aug 16
Last month, just-drinks deputy editor Lucy Britner visited Brauerei C&A Veltins in Meschede-Grevenstein, Germany. The family-owned company used the visit to announce marketing activity to mark 500 years of Germany's purity law, the Reinheitsgebot. While there, Lucy sat down with export manager Udo Bruns and UK agent Steve Holt to discuss the role the law plays in today's 'craft culture', the rise of no- and low-alcohol offerings in Germany and why Veltins is only brewed in one place.
"We are craft but we are not part of the craft movement" - Interview, Hine international sales director Per Even Allaire
19 Jul 16
Best known as a vintage Cognac specialist, privately-owned Hine last month released Bonneuil 2006, an expression that does not carry one of the category's traditional VS, VSOP or XO descriptors. As China - the most important market for Cognac in recent years - moves away from the XO-and-above Cognac segment, and the idea of 'craft' drives interest in the category's smaller houses, Hine's new international sales director, Per Even Allaire, tells just-drinks how the company plans to make the most of the new world order.
"I'm not going for super-premium; Red Square is what Red Square is" - Interview, Stewart Hainsworth, CEO, Halewood Wines & Spirits - Part II
14 Jul 16
Having set out his strategy for Halewood Wine & Spirits and its international units in the first of this two-part interview with just-drinks, CEO Stewart Hainsworth today discusses getting the group's brands in order ahead of laying out plans for acquisitions and launches.