Q3
sales were down at Adolph Coors, but the brewer still manager to pull up profits
by 13% thanks to reduced marketing costs and rising US prices. It looks like
improving profit margins is the way forward in the US right now. Lager sales
are expected to continue growing slowly for the next few years. From 24.4 billion
liters in 2000, volume sales are only expected to reach 24.6 billion liters
in 2004.
US lager market, 2000-04
|
2000
|
2004
|
|
| Sales ($ million) | 52,963 | 57,346 |
| Volume (litres million) | 24,388 | 24,568 |
|
Source: Datamonitor, 2001:
“North & South America Beer and Cider” |
||
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