The soft drinks group PepsiCo and the IT company Apple Computer are expected to announce a marketing agreement that will give Pepsi drinkers the opportunities to download free songs from Apple’s online music service, The Los Angeles Times reported today.
The Times report said Pepsi would launch a multi-million dollar ad push around the music store.
Apparently, Pepsi would pay for the songs during the promotion, which would see consumers of the drink finding codes in packaging, which they would then redeem on line for songs from iTunes.
