Maxxium, the drinks distribution group, is to launch three new flavours of Bols Liqueur cocktail range. Lychee, coffee and amaretto Bols join the other 18 flavours in the UK range and will be launched
initially to the on trade and then the off trade.
In a release Maxxium said it had consulted with bartenders across the country to developed these flavours.
Johna Cameron, Maxxium UK brand manager for Bols said: “The Bols distillery in Amsterdam may be the oldest distillery in the world, but it’s constantly innovating and listening to its customers. We’re convinced that the new flavours will be enjoyed as much as the others, whether in mixed drinks or on their own.
Maxxium is jointly owned by the drinks companies Remy Cointreau, Vin & Sprit, Highland Distillers and JBB.
