The World Whiskies Conference - quote, unquote Day 2 - Just Drinks
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The World Whiskies Conference – quote, unquote Day 2

21 Apr 2009

The best quotes from day two of the World Whiskies Conference in London. See our previous entry for quotes from yesterday (20 April) and see the just-drinks blog for a brief roundup of news we've picked up in and around the conference hall.

The best quotes from day two of the World Whiskies Conference in London. See our previous entry for quotes from yesterday (20 April) and see the just-drinks blog for a brief roundup of news we’ve picked up in and around the conference hall.


“Spain: Jesus,” Dave Broom, whisky writer and tasting experton the sales decline for Scotch whisky in Spain over the last 12 months.


“Although I’m Scottish, I’m not a pessimist,” Dave Broom.


“To think that the sky is falling in on the Scotch whisky industry [because of the economic downturn] would be absolutely crazy. It’s a long-term business. We’ve been here before and we know how to handle it,” Diageo Classic Malts marketing director Nick Morgan.


“The real issue is brands. I don’t think that people really drink categories, I think they drink brands. People who invest in their brands are going to do very well,” David King, Berry Bros & Rudd.


“We’ve got GBP500 to GBP600m of investment coming on-line in three, five, ten or 15 years. That whisky’s got to find a home,” Campbell Evans, of the Scotch Whisky Association.


“A whisky conference? Look – I’d much rather be in there,” anonymous delegate passing by to attend a neighbouring medical conference.