Rok Stars’ Bogart’s Rum, Bogart’s Irish Whiskey
Category – Rum, Irish whiskey
Available – From April
Location – US
Price – SRP US$26-28 per 75cl bottle
Rok Stars will add two new spirits to its Bogart’s portfolio this April – a clear rum and an Irish whiskey. The premium spirits range, created with the estate of actor Humphrey Bogart, currently comprises gin and vodka.
“We’re excited to launch these new additions to the Bogart’s line-up as both our rum and whiskey are as authentic to the Humphrey Bogart legacy as our gin and vodka,” said Rok Stars co-founder Jonathan Kendrick. “This is just a taste of the exciting things to come from Rok Drinks and The Humphrey Bogart Estate in the future.”
Last September, the company rolled out new bottles for its Bogart’s gin and vodka, in a bid to create “differentiated shelf presence”.