Pernod Ricard has said a Facebook advert for its Absolut vodka brand in South Korea has attracted largely positive reactions, despite reports from several news outlets of a backlash from consumers.
Pernod Ricard defends Absolut Korea’s Facebook ad
Pernod Ricard has said a Facebook advert for its Absolut vodka brand in South Korea has attracted largely positive reactions, despite reports from several news outlets of a backlash from consumers.