MGP’s Luxco Vita Frute Blood Orange
Category – RTD, vodka-based, 5% abv
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Available – From this month
Location – The US
Price – SRP of around US$9.99 per four-pack of 35.5cl cans
Luxco, the US distiller acquired by MGP Ingredients earlier this year, has added a Blood Orange flavour to its Vita Frute range of vodka soda RTDs.
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By GlobalDataThe extension joins Lime Basil, Pineapple Coconut and Grapefruit in the Vita Frute range and will be available in a four-pack and a variety pack. All Vita Frute RTDs are made with vodka and contain 100 calories per 35.5cl can and no sugar.
In January, MGP confirmed its intention to buy Luxco in a deal worth US$475m. Luxco is best known for its Kentucky Bourbons including Ezra Brooks and Rebel Yell but also owns a distillery in Jalisco, Mexico, which produces the El Mayor Tequila.
MGP specialises in producing base spirit for a number of third-party spirits brands in the US. The company said the Luxco acquisition signals a move into higher value-added products.
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