Kirin’s Australasian subsidiary, Lion, has said its decision to use disgraced former cyclist Lance Armstrong in a marketing campaign was to “highlight that actions have consequences”.
Kirin’s Lion defends Lance Armstrong hire for marketing push
Kirin's Australasian subsidiary, Lion, has said its decision to use disgraced former cyclist Lance Armstrong in a marketing campaign was to "highlight that actions have consequences".
April 10, 2021