Francisco de la Vega has been appointed group communications director at Pernod Ricard. 


He joined Pernod Ricard in 1987, working as head of group alcohol marketing and director of marketing. In 1997 he was appointed chairman and CEO of Pernod Ricard Canada, before becoming CEO of Pernod Ricard Argentina.


De la Vega, age 48, holds a masters in business management and a French specialist postgraduate diploma (DESS) in marketing.

Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
De Kuyper Royal Distillers’ De Kuyper Batched 0.0% range has won both Innovation and Product Launches honours in the 2025 Just Drinks Excellence Awards. Learn how these premium, non-alcoholic RTD cocktails help operators serve consistent, bar-quality drinks while tapping fast-growing demand for sophisticated alcohol-free options.

Discover the Impact