Spanish sparkling wine producer Freixenet has failed to persuade the European Court of Justice that its frosted glass bottle should be a trademark in the European Union.
The Court ruled late last month that the bottle design was not sufficiently distinctive or famous enough for it to warrant exclusive trademark rights.
Freixenet, of Sant Sadurní d’Anoia, Spain, failed to prove that European Union (EU) consumers associated the packaging design with the popular cava, except in Spain.
The Court added that this “acquisition of a distinctive character in Spain cannot be considered sufficient to obtain an EU trademark”.
The ruling supports a previous decision by the EU’s Office for Harmonisation in the Internal Market (Trade Marks and Designs), which Freixenet had appealed.
Subscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataAs a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
Subscribe to unlock exclusive content.
Already a subscriber? Sign in to access your account.
Pleasecomplete this form to request more information, and a representative will be in touch shortly.
