Constellation Brands has relaunched its Casa Noble Tequila brand with a revised recipe.
The three-strong line-up, all of which are produced using 100% blue agave, has been re-calibrated to use Tequila sourced from what the company believes are Casa Noble’s best single barrels. A spokesperson told just-drinks that no production process changes have been made and that the liquid refresh is in response to the evolving taste preferences of consumers.
The range, which comprises Blanco, Reposado and Anejo expressions, is available now across the US from selected retailers at SRPs of US$43.99, $49.99 and $54.99 respectively. Additionally, the line-up has undergone a packaging update to reflect its positioning as an “ultra-premium” Tequila offering.
Constellation acquired Casa Noble for an undisclosed sum in 2014.
Earlier this week, Amber Beverage Group readied the roll-out of its Kah Tequila brand to China as part of a wider global expansion plan.
Why Diageo is winning the slow-and-steady Tequila race – click here for a just-drinks comment
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