• Category – Spirits, Tequila, Extra Añejo
  • Available – From this week
  • Location – The US, available from selected off-premise outlets as well as online at the Codigo and Playboy websites
  • Price – SRP of US$899 per bottle, limited to 1,530 units

Código 1530 has teamed with Playboy for a limited-edition Extra Añejo Tequila.

Rare Hare Double Barrel contains aged Tequila – “for over two years” – that has matured in French oak Napa Valley Cabernet wine barrels prior to a finish in Spanish Sherry-Fino casks. The ultra-premium expression is packaged in a wooden box with a clear, etched sliding front.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Each of the 1,530 units available is individually numbered.

The two companies described this week’s release as “the inaugural Rare Hare Tequila”, suggesting more iterations can be expected in the future.

Privately-owned Código 1530 has had a US presence since late-2016, with two mezcals hitting the market two months ago.

Which spirits brand owners are expanding into mezcal – Click here for a Just Drinks focus

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Drinks Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Drinks Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving beverage industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now