Casillero del Diablo is currently on sale in 70 countries around the world, and Concha y Toro hope to extend this to 90 destinations by year-end. “The company is focused on creating powerful brands and making them one of our principal assets,” said international branding manager, Giancarlo Bianchetti.
CHILE: Export drive for Concha y Toro
Chilean winery, Viña Concha y Toro, is planning to extend export sales of its Casillero del Diablo brand to more than 20 new countries in 2002.