
Pernod Ricard is to sell Czech herbal liqueur brand Becherovka to Poland’s Maspex Group for an undisclosed fee.
The move marks Maspex’s second deal in the spirits segment, having acquired Żubrówka in 2022.
Pernod Ricard is to sell Czech herbal liqueur brand Becherovka to Poland’s Maspex Group for an undisclosed fee.