All articles by Lucy Britner

Soft Drinks Commentator

Buzzwords – Cannabis paves the way for new wave of psychedelic soft drinks – comment

It’s safe to say that this year’s THC launches have been plentiful. They include the likes of Loki’s THC seltzers,…
Gen Z, personalisation and the future of functional drinks – comment

The soft drinks category is awash with functional beverages. In the past three or four weeks alone, Just Drinks has…
The food pairing opportunity for soft drinks – comment

Evolving consumer behaviour has created many challenges for the soft drinks category. The hospitality sector has been shuttered for the…
Bolivia recognises Bourbon, Tennessee whiskey as US products

The US and Bolivia have signed an agreement to recognise their respective spirits as distinctive products from each country. The…
Where are all the female CEOs? Ask again in 2029

Last year saw a raft of CEOs from global drinks firms announce their intentions to either move on or retire.…

Hindustan Coca-Cola Beverages plans India restructure programme

The Coca-Cola Co's largest bottling partner in India has announced plans to reorganise its business, as it looks to cater to…