Earlier this month, US senator Chuck Schumer proposed legislation to legalise marijuana at the federal level, bringing cannabis-infused drinks one step closer to the mainstream. But as herbal highs reach new heights, which ingredients will provide the buzz? And what other highs might be around the corner?
There has been much talk of functional drinks since the pandemic hit. But, who’s actually drinking them, what exactly are they drinking and what does the future of the category look like? Soft drinks category commentator Lucy Britner digs deeper.