All articles by Lucy Britner

Soft Drinks Commentator

Lucy Britner

Buzzwords – Cannabis paves the way for new wave of psychedelic soft drinks – comment

Earlier this month, US senator Chuck Schumer proposed legislation to legalise marijuana at the federal level, bringing cannabis-infused drinks one step closer to the mainstream. But as herbal highs reach new heights, which ingredients will provide the buzz? And what other highs might be around the corner?

Gen Z, personalisation and the future of functional drinks – comment

There has been much talk of functional drinks since the pandemic hit. But, who’s actually drinking them, what exactly are they drinking and what does the future of the category look like? Soft drinks category commentator Lucy Britner digs deeper.

The food pairing opportunity for soft drinks – comment

From ghost kitchens to more thoughtful on-the-go offers, emerging food trends present big opportunities for soft drinks brand owners. Just Drinks’ category commentator, Lucy Britner, explains.

Bolivia recognises Bourbon, Tennessee whiskey as US products

The US and Bolivia have signed an agreement to recognise their respective spirits as distinctive products from each country.

Hindustan Coca-Cola Beverages plans India restructure programme

The Coca-Cola Co’s largest bottling partner in India has announced plans to reorganise its business, as it looks to cater to changing consumer demands in the country.