The CEO of The Coca-Cola Co has called a halt to large-scale product launches, saying the company will instead take a “test-and-learn” approach to innovation.
No more “set-piece battle” product launches – Coca-Cola Co CEO
The CEO of The Coca-Cola Co has called a halt to large-scale product launches, saying the company will instead take a "test-and-learn" approach to innovation.
November 17, 2017