Heineken USA uses Dry January to push Heineken 0.0
Heineken has launched an on-premise campaign to get consumers in the US to try its alcohol-free beer offering, as the brewer looks to tap into wider consumer trends towards abstinence in January.
Heineken has launched an on-premise campaign to get consumers in the US to try its alcohol-free beer offering, as the brewer looks to tap into wider consumer trends towards abstinence in January.