Stock Spirits Group has secured a listing in the UK for some of its Sierra RTD Tequila cocktails with local big-box retailer Morrisons.
The group sold its lime and strawberry-flavoured Tequila RTDs in UK Lidl stores last year for a limited period.
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“Morrisons is our first full listing for the RTDs”, Rob Curteis, managing director of Stock Spirits’ UK distributor The Drinks Company, told Just Drinks.
The group’s 6% abv Sierra Grapefruit Paloma and Lime Margarita RTDs will be available at 460 Morrisons supermarkets from 7 September, a statement from the Sierra brand said.
The 250ml cocktail cans will be sold with an RRP of £2.60 ($3.54) per can. The drinks will also be part of the retailer’s “multi-buy” deal of four drinks for £6.00 and five for £7.00.
In the statement, Curteis said: “We’ve seen the growing consumer interest in Paloma and Margarita cocktails and the Sierra team have created these vibrant and eye catching can designs with great tasting cocktails, mixed with Sierra Tequila Blanco.”
Following the launch of Sierra’s Paloma RTD at Brighton’s On the Beach music festival, “where the cans were incredibly well received”, Curteis said the move into Morrisons “is sure to be a huge success and we look forward to rolling Sierra Paloma out to further retailers in the coming months”.
Stock Spirits’ Sierra Lime Margarita and Strawberry Margarita are also sold through retailers such as WHSmith, Amazon and GoPuff.
The company launched its RTDs in Germany in April 2025, followed by the UK, as well as Czechia, Slovakia, Croatia, Poland and the Netherlands later in the year.
While Sierra’s previous owners Borco launched an RTD product for Sierra in 2018, it was a smaller production run in Switzerland that was discontinued in 2020, the group told Just Drinks last year. The launch in 2025 marked Stock Spirits’ first multi-market entry with RTDs, it said.
Stock Spirits acquired UK distributor and importer The Drinks Company last year for an undisclosed sum. The move brought UK distribution of the Sierra Tequila brand under the company’s direct control.
At the time, the group said the deal facilitated its goal to establish itself as a “leading” spirits player in Europe by 2027.
