Famille Perrin has teamed its La Vieille Ferme wine brand with Dash Water to launch a rosé spritz “kit”.
The companies are selling the kit – available on a “limited-edition” basis – on the Dash website for £60 ($81.17).
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Consumers get a bottle of La Vieille Ferme rosé, two cans of Dash Peach, a pair of spritz glasses designed by Issy Granger, playing cards, a key ring and glass straws.
“When we first thought about pairing Dash Peach with La Vieille Ferme, it felt like one of those ideas that was hiding in plain sight,” Dash Water co-founder Alex Wright said. “As people embrace moderation, they’re looking for simple twists on the classics rather than something completely different.”
The companies said the move “taps into one of the summer’s biggest drinks trends: lighter, longer and lower-alcohol serves”.
Andrew Bayley, Famille Perrin’s MD, said adding the Dash Peach sparkling water to La Vieille Ferme “brings a fresh twist that complements it perfectly and lightens the drinking occasion”.
Meanwhile, the French wine producer is joining forces with KFC to launch a pop-up “chicken and wine bar” in London over the Bank Holiday weekend later this month.
The bar, which the companies have dubbed Coq au Vin, will be located in Shoreditch in east London and will serve La Vieille Ferme wines with KFC chicken.
