The Wine Group, one of the largest wine producers in the US, has sought a foothold outside its core category with a move for non-alcoholic cocktail brand Phony Negroni.
The Wine Group CMO Helen Kurtz on buying Phony Negroni, US wine trends and responding to what, how and why consumers drink.
The Wine Group, one of the largest wine producers in the US, has sought a foothold outside its core category with a move for non-alcoholic cocktail brand Phony Negroni.