The overall package is worth £1.4m and includes the launch of a new Cabernet
Sauvignon varietal and a six-week TV advertising campaign.
AUSTRALIA: Jacob’s Creek launches £1.4m project red campaign
The giant Australian wine brand Jacob's Creek is to launch what it claims to be the largest ever integrated marketing campaign in the UK wine industry. The overall package is worth £1.4m and includes the launch of a new Cabernet