Russia’s invasion of Ukraine has prompted many consumers to start boycotting Russian products. In spirits, Stoli Group’s Russian connections – which trace back to its foundation by Yuri Sheffler as Soyuzplodimport in 1997 – have pulled the company generally, and its namesake vodka brand specifically, into the spotlight. Yesterday, Just Drinks caught up with CEO Damian McKinney to discuss recent developments.
“We will do whatever we can to help the people of Ukraine to get through this period” – Stoli Group CEO Damian McKinney
The group's flagship brand, Stoli, was previously known as Stolichnaya