According to a report from the BETA news agency, the Turkish brewer, Efes Breweries International, has acquired a majority stake in the Serbian brewer, Pancevo Brewery, the first Serbian brewery to be privatised. Efes was reported to have paid US$6.3m for the 63% stake.

Efes was also reported to have committed a further US$10m for investment in the brewer over the next two years. Pancevo currently has a total annual production capacity of 40m litres a year.

Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
De Kuyper Royal Distillers’ De Kuyper Batched 0.0% range has won both Innovation and Product Launches honours in the 2025 Just Drinks Excellence Awards. Learn how these premium, non-alcoholic RTD cocktails help operators serve consistent, bar-quality drinks while tapping fast-growing demand for sophisticated alcohol-free options.

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