The multinational drinks force, Bacardi-Martini Ltd, has created a sales and marketing operation exclusively for Scotland.
“We have long recognised that Scotland is very special and very different from the rest of the UK, both in terms of consumers, who love their spirits and have an alleged famous sweet tooth – and our key Scottish trading partners who have very specific requirements,” said Bacardi-Martini’s director of sales, trade marketing at Bacardi-Martini, Bruce Ray.
The new 10-strong team is to be headed up by Alan Dawson who takes the job title of regional director, Scotland, for Bacardi Brown-Forman Brands.
The Bacardi Brown-Forman brand portfolio includes Bacardi Breezer, Bacardi rum, Jack Daniel’s, Glenmorangie, Drambuie, Bombay Sapphire, Southern Comfort and Finlandia vodka.
