The Japanese brewer, Sapporo Breweries Ltd., has said it is targeting marginal growth of 0.4% in domestic beer sales for the current fiscal year to the end of December, 2003. That would put annual volumes at 77m cases.
Although the percentage growth target is small, it would represent something of a recovery for Sapporo which saw domestic beer sales decline by 8.6% in 2002.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Drinks Excellence Awards - Have you nominated?
Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!
Nominate Now