Energy drinks company, Red Bull Australia, is forming a distribution alliance with Cadbury Schweppes Pty Ltd. Red Bull Australia’s managing director, Stuart MacLean said the link-up would help to expand the brand’s distribution.
“This venture will allow more customers to have access to Red Bull and therefore benefit from the proven positive effects of Red Bull when they are in need of energy,” MacLean said, adding that the alliance with Cadbury Schweppes represented a phenomenal opportunity to build on that growth.
Go deeper with GlobalData
