Energy drinks company, Red Bull Australia, is forming a distribution alliance with Cadbury Schweppes Pty Ltd. Red Bull Australia’s managing director, Stuart MacLean said the link-up would help to expand the brand’s distribution.
“This venture will allow more customers to have access to Red Bull and therefore benefit from the proven positive effects of Red Bull when they are in need of energy,” MacLean said, adding that the alliance with Cadbury Schweppes represented a phenomenal opportunity to build on that growth.
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Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
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De Kuyper Royal Distillers’ De Kuyper Batched 0.0% range has won both Innovation and Product Launches honours in the 2025 Just Drinks Excellence Awards. Learn how these premium, non-alcoholic RTD cocktails help operators serve consistent, bar-quality drinks while tapping fast-growing demand for sophisticated alcohol-free options.
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