Bacardi Martini has launched the second diet variant of its Breezer RTD brand. The drink will be a low-calorie orange & vanilla flavour.
Launching into the off-trade, the drink will contain 96 calories per 275ml bottle, the same as Bacardi Breezer Diet Lemon, which launched in January 2003. Both drinks have a 5% abv. Diet Orange & Vanilla will also be available in a four-pack and a larger 70cl bottle.
Bruce Ray, director of trade marketing at Bacardi-Martini Ltd said: “Research suggest that 2.8m females in the UK are ‘currently dieting’. The diet category therefore offers huge opportunities as more and more people demand a healthy lifestyle, without compromising on taste.”
He continued: “The launch of Bacardi Breezer Diet Lemon has been a huge hit, achieving 78% PCW (product class weighted) distribution in multiple grocers within the first 8 months. With the launch of Diet Orange & Vanilla, we’re confident of adding further to the success of Diet Lemon.”
