• Category – Beer, IPA, 3.5% abv
  • Available – From 4 June
  • Location – Available from Meantime’s online store
  • Price – TBC

Meantime 33:45 highlights attention for 12 June’s Record Store Day, which brings together more than 200 independent record shops across the UK. Proceeds from the special batch brew will go to affiliated charities of Record Store Day.

The 3.5%-abv Meantime 33:45 IPA is inspired by the American west coast and contains Cascade, Chinook and Simcoe hops.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Asahi started its partnership with the 14-year-old Record Store Day this year. As part of the tie-up, the brewer will give away limited-edition Meantime T-shirts and tote bags at participating stores.

In April, Asahi announced its replacement of Heineken as the beer sponsor of the Rugby World Cup after signing an agreement for the 2023 tournament in France.

Heineken throws Q1 surprise but stage set for LatAm battle – Click here for a just-drinks analysis

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Drinks Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Drinks Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving beverage industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now