Beginning this summer, Trinchero will distribute 12 of Piedmont-based Ceretto’s wine brands, including Blangé Arneis Langhe, Moscato d’Asti, Asili Barbaresco and Bricco Rocche Barolo. The deal also sees Trinchero become the import, sales and marketing partner for the Ceretto wine portfolio in the market.

The duration and financial details of the arrangement were not disclosed while further information on Ceretto’s previous US distribution agreement was not immediately available.

“The Ceretto family has been a leader in Italian winemaking for more than 90 years and we’re honoured to partner with them as we continue to expand and elevate the portfolio of Trinchero Family Estates,” said Trinchero’s CEO, Bob Torkelson.

Earlier this month, the company launched a three-strong line of carbonated, lower-abv fruit-flavoured wines for its Sutter Home Family Vineyards brand.

Why ‘disaster’ is no exaggeration for France’s wine industry – click here for a Just Drinks comment

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
De Kuyper Royal Distillers’ De Kuyper Batched 0.0% range has won both Innovation and Product Launches honours in the 2025 Just Drinks Excellence Awards. Learn how these premium, non-alcoholic RTD cocktails help operators serve consistent, bar-quality drinks while tapping fast-growing demand for sophisticated alcohol-free options.

Discover the Impact