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May 27, 2022

Just Drinks – The editor is dead. Long live the editor!

It's goodbye from me...

By Olly Wehring

Here on Just Drinks, we don’t do self-indulgence. You won’t find us crowing about our achievements or braying about our exploits – We know you’re far too busy to want that!

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How is technology having an impact on Consumer buying behavior?

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  • Analysis of what’s next for digital innovations and how brands can leverage the trend
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Until now…

After eighteen-and-a-half years with Just Drinks, managing editor Olly Wehring (that’s me!) is calling time on his tenure. That’s right; the era that began in October 2003 ends today.

And, what a ride it’s been! I’ve travelled the world – Cuba, Jamaica, Chile, Argentina, Brazil, California, New York, Florida, Puerto Rico, China, India, South Africa, Spain, Portugal, Germany, Denmark, France, Belgium, Switzerland, Italy, Romania, Czech, Poland, Russia, Ireland … and Scotland, naturally.

I’ve sat down with the CEOs of some of the biggest beverage brand owners there are – Diageo, Pernod Ricard, Campari Group, William Grant & Sons, Bacardi, Beam Suntory, Heineken, Carlsberg, Treasury Wine Estates … and Anheuser-Busch InBev.

I’ve made friends for life – even meeting my wife of 12 years [& counting]!

It’s been an unmitigated pleasure reporting on this incredible industry – for that, I’m eternally thankful to you, dear reader.

Now, dry those eyes: I’ll still be covering the drinks industry [albeit in a freelance capacity], so it’s not farewell forever. Just, please take my calls!

From next week, Just Drinks will be in the more-than-capable hands of the current editorial team, deputy editor James Beeson and reporter Conor Reynolds, with the reins moving to Dean Best, who the longer-serving subscribers among you will remember from his stint on the site way back in 2005-2007.

For now, then, thank you for your support of Just Drinks over the years – you work in the best business there is.

Cheers!

Related Companies

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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