Blog: Yes, we can, says Boston Beer Co
Andy Morton | 20 February 2013
Boston Beer Co founder Jim Koch has long been no fan of the can, believing glass superior to aluminium in the delivery of beer to mouth.
Seems like he's changed his mind.
Yesterday, we reported that Boston Lager will soon be available in the “Sam Can”, Boston Beer Co's first aluminium offering, named after its Samuel Adams brand. "In the past, I had my doubts," Koch said. "But cans have changed."
The Sam Can has a wider lip, which apparently helps deal with one of Koch's main bugbears - that air can't circulate in the palate as well with cans as with bottles. Of course, it'll also solve that other problem for Koch – that only selling lager in glass bottles severely limits your customer base. With its new-fangled can, Boston Beer Co takes another step into the mainstream.
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
- Five ways small brands can beat big players
- Pernod Ricard Q1 2017 results by region, brand
- Interview, Bulldog Gin CEO Anshuman Vohra, Pt II
- Heineken's Q3 2016 results - Preview
- Analysts upbeat on Pernod Ricard's US success
- Bacardi rolls out new Oakheart rum packs to US
- Edrington’s The Macallan 40 Year Old - NPD
- Stumbling UK Pound prompts Conviviality price hike
- Seedlip eyes global growth with export deal
- Beam Suntory workers end Jim Beam strike
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global RTD insights - market forecasts, product innovation and consumer trends