Blog: WSTA's loss is BSDA's gain with Partington appointment
James Wilmore | 10 July 2012
It's taken a while, six months in fact, but the British Soft Drinks Association (BSDA) has finally found a new boss. And I think the wait will be worth its while.
Gavin Partington, who began his career as a political broadcast journalist, is a vastly experienced corporate communications bod, who knows how the Westminster machine works, and, equally important, how to present an argument.
Anyone who has heard him on BBC Radio 4's Today programme defend the drinks industry over the threat of minimum pricing on numerous occasions, will know he is not easily flustered - even in the face of a thorny issue ... and John Humphrys.
It also helps that he's an affable and approachable chap.
But, he'll need all these qualities in his role as the BSDA's director general. One issue that will regularly crop up in Partington's inbox will, of course, be the soft drinks industry's role in tackling obesity. Sorting out the "problems" around alcohol is still a big focus for the UK government, but obesity is almost of equal importance.
After four years at the Wine and Spirit Trade Association (WSTA), it's a shame Partington never made it to the top job. Perhaps he tired of fighting the good fight over minimum pricing, as the political argument has all but been lost.
Meanwhile, the WSTA's new boss, Miles Beale, a newcomer to the drinks industry, will have to cope without the hand-holding of Partington.
To me, it appears that the WSTA's loss is the BSDA's gain.
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Diageo NA head on Trump, Millennials, Bourbon
- Has Millennial-mania drowned out elder consumers?
- Interview - Loch Lomond GTR head Andre de Almeida
- Trump, local spirits and the IR role - The Analyst
- Absolut and Smirnoff's conflicting Millennial view
- Beam Suntory opens global headquarters in Chicago
- Diageo wine assets integration head to leave TWE
- Absolut not "sufficiently focussed" on Millennials
- Molson Coors names UK & Ireland managing director
- TWE renames Blossom Hill fruit wine range