Blog: WSTA's loss is BSDA's gain with Partington appointment
James Wilmore | 10 July 2012
It's taken a while, six months in fact, but the British Soft Drinks Association (BSDA) has finally found a new boss. And I think the wait will be worth its while.
Gavin Partington, who began his career as a political broadcast journalist, is a vastly experienced corporate communications bod, who knows how the Westminster machine works, and, equally important, how to present an argument.
Anyone who has heard him on BBC Radio 4's Today programme defend the drinks industry over the threat of minimum pricing on numerous occasions, will know he is not easily flustered - even in the face of a thorny issue ... and John Humphrys.
It also helps that he's an affable and approachable chap.
But, he'll need all these qualities in his role as the BSDA's director general. One issue that will regularly crop up in Partington's inbox will, of course, be the soft drinks industry's role in tackling obesity. Sorting out the "problems" around alcohol is still a big focus for the UK government, but obesity is almost of equal importance.
After four years at the Wine and Spirit Trade Association (WSTA), it's a shame Partington never made it to the top job. Perhaps he tired of fighting the good fight over minimum pricing, as the political argument has all but been lost.
Meanwhile, the WSTA's new boss, Miles Beale, a newcomer to the drinks industry, will have to cope without the hand-holding of Partington.
To me, it appears that the WSTA's loss is the BSDA's gain.
Spotted in Havana this week – a healthy stock of Pernod Ricard's Havanista rum. ...
Alcohol always has a big presence at the Oscars, albeit mostly in a supporting role....
Business is booming at copper pot still makers Chalvignac - you can tell from the loud noise coming from its factory floor in the French town of Jarnac-Champagne. ...
Heineken is betting big on the long-term opportunity around soccer in the US. ...
- What do A-B InBev results mean for SABMiller deal?
- Interview - Beam Suntory's EMEA president
- Interview - William Grant & Sons
- Beckham, Diageo and the Allure of the VIP Pop-Up
- just The Preview - Brown-Forman Q3 & YTD
- Diageo, Beckham launch VIP pop-up for Haig Club
- Diageo completes Don Julio, Bushmills swap deal
- Pinnacle Vodka, Skinnygirl roll out on ice
- Pernod Ricard sends Martell Mumm PJ head to Asia
- Tesco reinstates Dan Jago following suspension
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Wine, 2014 and the future
- Spirits and RTDs, 2014 and the future
- Beam Suntory Inc. - Strategy and SWOT Report
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research