Blog: WSTA's loss is BSDA's gain with Partington appointment
James Wilmore | 10 July 2012
It's taken a while, six months in fact, but the British Soft Drinks Association (BSDA) has finally found a new boss. And I think the wait will be worth its while.
Gavin Partington, who began his career as a political broadcast journalist, is a vastly experienced corporate communications bod, who knows how the Westminster machine works, and, equally important, how to present an argument.
Anyone who has heard him on BBC Radio 4's Today programme defend the drinks industry over the threat of minimum pricing on numerous occasions, will know he is not easily flustered - even in the face of a thorny issue ... and John Humphrys.
It also helps that he's an affable and approachable chap.
But, he'll need all these qualities in his role as the BSDA's director general. One issue that will regularly crop up in Partington's inbox will, of course, be the soft drinks industry's role in tackling obesity. Sorting out the "problems" around alcohol is still a big focus for the UK government, but obesity is almost of equal importance.
After four years at the Wine and Spirit Trade Association (WSTA), it's a shame Partington never made it to the top job. Perhaps he tired of fighting the good fight over minimum pricing, as the political argument has all but been lost.
Meanwhile, the WSTA's new boss, Miles Beale, a newcomer to the drinks industry, will have to cope without the hand-holding of Partington.
To me, it appears that the WSTA's loss is the BSDA's gain.
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
- What's so special about Islay anyway? - Comment
- Six key trends for alcoholic drinks in 2016
- What do Bourbon and craft beer have in common?
- Aus wine industry pays price for past failures
- Ten things to know about spirits in the US
- Alcohol industry warning over Kroger plan
- SABMiller hits back in UK corporation tax row
- Diageo's Orphan Barrel The Gifted Horse - NPD
- Suntory bids for Lucozade, Ribena Nigerian network
- American rye whiskey sales leap 600% in five years
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research