Blog: World Cup heist is small beer

James Wilmore | 18 July 2014

Beer consumption in Germany - already pretty impressive - will undoubtedly have enjoyed a spike following celebrations over the nation's FIFA World Cup win. 

But some unidentified thieves appear to have done their best to cash in on the situation. In the lead-up to the tournament's climax, around 300,000 litres - ten truckloads - of beer were stolen in the Rhineland, the Wall Street Journal reported.   

However, as the WSJ notes: "By German consumption standards... ten truckloads of beer is little more than a drop in the barrel. According to statistics from the German Brewers' Federation, it would take Germans drinking at their 2013 pace approximately 18 minutes and 22 seconds to consume 300,000 litres of beer." 

So, even if some celebrating fans were supping 'hooky' brews, it won't have taken long for the evidence to be lost. 

Police may have to say 'auf wiedersehen' to this particular case. 

 

Sectors: Beer & cider

BLOG

How a visit to the dentist helped Muthar Kent get ahead in business

Want to know how to make it to the top of the beverage business? According to Muhtar Kent, it's all about the networking....

NEWS

Diageo lining up Gleneagles sale - report

Diageo is closing in on a sale of its Gleneagles hotel, according to a Financial Times report....

BLOG

What's on offer in the UK off-trade?

A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...

BLOG

Hennessy's time capsule is for the ages

To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac....

BLOG

Monster Beverage Corp backs the right horse

Rarely do sponsorship deals pay off so quickly. ...

just-drinks homepage



Forgot your password?