Blog: Andy MortonWill the Keurig Cold create an environmental monster?

Andy Morton | 13 January 2015

Take a look at this smartly-made (and very effective) spoof monster movie highlighting the waste involved with Keurig Green Mountain's K-Cup brewing system.

The K-Cup is used in all Keurig's coffee and hot drinks makers, and has so far proved very successful for the company. Environmentalists are less enamoured, however, and complain that the single-serve format - which leaves behind a coffee-grind-filled plastic container - is clogging up both landfill and public spaces.

It is a concern that will increase when the Coca-Cola Co-funded Keurig Cold comes out in the US this Autumn. The at-home carbonation platform is also expected to use K-Cups and is liable to place the soft drinks firm at the centre of the debate about how to deal with the K-Cup detritus.

With the firm already under pressure from health activists over obesity concerns, and even its own investors worried about falling volumes, is Coca-Cola ready for yet another fight? 

Sectors: The on-trade, Water, Wine

Companies: Coca-Cola Co

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