Blog: Will Russia ban bear fruit for Polish cider?
James Wilmore | 22 August 2014
Poland is hardly noted for its cider consumption, but all this could be about to change.
The reason? Russia's sanctions on European food imports. More than half of the apples produced (677,000 metric tons) in Poland go to Russia. But with the ban in place, growers are going to be left holding an awful lot of apples.
Aggrieved by the situation, the Polish press have come to the rescue by urging the country's population to eat more fruit and drink more cider, according to Bloomberg.
Like all good campaigns, Twitter is being utilised with the hashtags #jedzjablka and #eatapples proving popular.
It also marks a welcome change to Poland's attitude to cider after last month authorities banned C&C Group from having its Magners logo appear on the shirt of Celtic players during a football match in Warsaw.
Cider still only accounts for around 1% of all Poland's alcohol sales, according to Bloomberg. And even though the country’s cider production is predicted to grow five-fold to around 10m litres, according to the Polish Council of Winemaking, the demand won't offset the Russia loss.
Still, with all those extra apples being consumed, perhaps it will ensure a health boost for Poland's population.
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
Canada's Brick Brewing Co has posted strong jumps in YTD sales and profits as cost-cutting measures boosted margins....
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
- Diageo NA head on Trump, Millennials, Bourbon
- Has Millennial-mania drowned out elder consumers?
- Interview - Loch Lomond GTR head Andre de Almeida
- Absolut and Smirnoff's conflicting Millennial view
- Brown-Forman's H1 performance by region, brand
- Coca-Cola CEO Muhtar Kent set to stand down
- Beam Suntory opens global headquarters in Chicago
- Diageo wine assets integration head to leave TWE
- Absolut not "sufficiently focussed" on Millennials
- Brown-Forman's barrel sales take Scotch hit
- Luxury Alcoholic Drinks: The Spirit of Premiumisation
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends