Blog: James WilmoreWill Russia ban bear fruit for Polish cider?

James Wilmore | 22 August 2014

Poland is hardly noted for its cider consumption, but all this could be about to change. 

The reason? Russia's sanctions on European food imports. More than half of the apples produced (677,000 metric tons) in Poland go to Russia. But with the ban in place, growers are going to be left holding an awful lot of apples. 

Aggrieved by the situation, the Polish press have come to the rescue by urging the country's population to eat more fruit and drink more cider, according to Bloomberg

Like all good campaigns, Twitter is being utilised with the hashtags #jedzjablka and  #eatapples proving popular. 

It also marks a welcome change to Poland's attitude to cider after last month authorities banned C&C Group from having its Magners logo appear on the shirt of Celtic players during a football match in Warsaw

Cider still only accounts for around 1% of all Poland's alcohol sales, according to Bloomberg. And even though the country’s cider production is predicted to grow five-fold to around 10m litres, according to the Polish Council of Winemaking, the demand won't offset the Russia loss. 

Still, with all those extra apples being consumed, perhaps it will ensure a health boost for Poland's population. 

Sectors: Beer & cider

Companies: C&C Group

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