Blog: Will Russia ban bear fruit for Polish cider?

James Wilmore | 22 August 2014

Poland is hardly noted for its cider consumption, but all this could be about to change. 

The reason? Russia's sanctions on European food imports. More than half of the apples produced (677,000 metric tons) in Poland go to Russia. But with the ban in place, growers are going to be left holding an awful lot of apples. 

Aggrieved by the situation, the Polish press have come to the rescue by urging the country's population to eat more fruit and drink more cider, according to Bloomberg

Like all good campaigns, Twitter is being utilised with the hashtags #jedzjablka and  #eatapples proving popular. 

It also marks a welcome change to Poland's attitude to cider after last month authorities banned C&C Group from having its Magners logo appear on the shirt of Celtic players during a football match in Warsaw

Cider still only accounts for around 1% of all Poland's alcohol sales, according to Bloomberg. And even though the country’s cider production is predicted to grow five-fold to around 10m litres, according to the Polish Council of Winemaking, the demand won't offset the Russia loss. 

Still, with all those extra apples being consumed, perhaps it will ensure a health boost for Poland's population. 

Sectors: Beer & cider

Companies: C&C Group

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

NEWS

Marston's Hobgoblin IPA - Product Launch

Marston's has launched an IPA under its Wychwood Brewery Hobgoblin brand....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

NEWS

Heineken, Big Drop back Club Soda's Mindful Drinking Christmas Festival

Heineken's 0.0 beer, along with low-alcohol craft brewer Big Drop, will sponsor a mindful drinking festival in London this month.  ...

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

just-drinks homepage



Forgot your password?