Blog: Will grey sky thinking lead to broccoli beverage boom?
Andy Morton | 20 June 2014
A joint US and Chinese study released this week has found that a tea made with broccoli sprouts helps the body to break down and expunge high levels of the chemical benzene.
It may not sound like much - and the thought of a broccoli tea may also underwhelm - but for the beverage industry this smacks of a perfect storm.
Benzene is a human carcinogen mainly found in air pollutants, something that the Chinese are becoming increasingly worried about as skies above the country get ever more clogged with the consequences of rapid modernisation.
Expect very soon a flood of broccoli-based beverages on the country's market, and everywhere else that pollution threatens peace of mind. Possibly.
Sectors: Soft drinks
Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...
A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...
No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...
A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...
- Comment - Diageo Spins the Guinness Wheel... Again
- Diageo's Labels Give Industry Something to Digest
- Comment - 'Craft' and the Danger of 'Romance Copy'
- Is A-B InBev/SABMiller 'Mega-Merger' Off?
- Who should Stock Spirits Acquire?
- Diageo lines up UK innovations push
- Craft is an 'abused' term - Pernod Ricard exec
- SPI Group 'disappointed' over Stolichnaya ruling
- Pernod Ricard queries nutritional label use
- Diageo's Guinness Golden Ale
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Champagne: Less Than Bubbly
- Beer Market Insights Africa 2014
- ALDI 2015: Radically transforming Anglo Saxon grocery markets