Andy Morton

Whisky with the fun taken out

By: Andy Morton - 6 August 2012 12:45

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ArKay is said to be the world

ArKay is said to be the world's first alcohol-free whiskey

A press release for a hangover-free whisky crossed the desk today, prompting cries of “At last”, “About time” and “Who's for an early lunch?” Turns out the zero-headache ArKay from ArKay Beverages is also zero-alcohol, a notion which, ironically, brought some on the just-drinks team out in a cold sweat.

Alcohol-free beer is well established, but whisky? Arkay said this is the world's first, with “the appearance, taste, and aroma of traditional whisky”.

We'll see if it catches on.

 

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