Blog: Andy MortonWhisky and the Windsors - a right royal pairing

Andy Morton | 27 May 2014

The UK's rock star royals Will and Kate are set to give their son George his first taste of Scotch whisky this week. Not literally, of course. 

Instead, he'll be visiting, along with his parents, the Glenturret distillery in Perthshire, said by some to be the oldest whisky distillery in Scotland.

It's a big honour for the Edrington-owned site, which produces The Famous Grouse and indeed is home to the brand's visitor centre. But it's unlikely to be little Georgie's last encounter with Scotch, given the royal support the spirit has received over the years. 

Princess Anne was on hand to open Pernod Ricard's new bottling line at the company's Paisley factory last year, while last month the Queen presented the visiting Pope Francis with a bottle from her Scottish estate.

The two brands - royal and liquid - are a good fit considering the house of Windsor's connections to the huntin', shootin' and fishin' side of Scotland beloved by Scotch marketeers. The family, after all, owns vast acres of grouse land in the country. Plus, with Scotch exports continuing to grow, it's good PR for the royals to be connected to a UK business success story.

The spirit has even helped them out in at least one emergency at Buckingham Palace. When Michael Fagan broke into the Queen's bedroom back in 1982, he was, according to reports, calmed down with a tot of whisky. The brand? Famous Grouse, of course. Which means this week's Glenturret visit may be less of an honour, and more of a favour returned.

BLOG

Diet Coke decline leaves Pepsi sitting pretty

Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...

ANALYSIS

just the Facts - Scotch Whisky Top 20 Export Markets by Value, Volume

Earlier today (1 April), the Scotch Whisky Association released full-year export figures for the category. Here's just-drinks provides a full rundown of the top markets by value and volume and how the...

BLOG

Net-buster kicks-off Budweiser 'Dream Goal' campaign - video

A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...

BLOG

Are New York's craft beer fans any the (Bud)weiser?

No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...

NEWS

Scotch whisky FY exports fall as US demand falters

Export sales of Scotch whisky dropped by 7% in value terms last year as the category suffered in the US, its biggest market, new figures show....

BLOG

The secret to a long life? Three cans of Dr Pepper a day - video

A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...

just-drinks homepage



Forgot your password?