Blog: Lucy BritnerWhen life gives you lemons, make soap

Lucy Britner | 9 February 2017

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap.

The company has enlisted several bars in Australia and New Zealand to bag up their leftover lemons and give them to Bacardi. The firm then sends liquid lemon soap back to the bars, for free. 400kgs of fruit waste equates to around 20,000 sachets and 400 bottles of liquid soap.

In the related statement, 42 Below actually describes the world as being "pretty much buggered", so this is a great way to tick a corporate social responsibility box. It's also a fantastic marketing move: The bars involved are getting rid of waste free of charge, doing something for the planet and getting liquid soap for their trouble.

What's not to like?

Click here to read: The Vodka Category - Everything you need to know - just-drinks Spirits Essentials

COMMENT

Why the spirits category needs to rethink its future positioning - Comment

Our spirits commentator, Neil Ridley, is all riled up. Again. This time, it's about the positioning at the higher end of the spirits category....

BLOG

Starbucks jumps on gin bandwagon

Starbucks has become the latest company to tap into the gin craze, with the launch of Starbucks Reserve Gin Barrel-Aged Cold Brew....

BLOG

Feeling Blue on Monday? Help is at hand

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...



Forgot your password?