Blog: Lucy BritnerWhen life gives you lemons, make soap

Lucy Britner | 9 February 2017

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap.

The company has enlisted several bars in Australia and New Zealand to bag up their leftover lemons and give them to Bacardi. The firm then sends liquid lemon soap back to the bars, for free. 400kgs of fruit waste equates to around 20,000 sachets and 400 bottles of liquid soap.

In the related statement, 42 Below actually describes the world as being "pretty much buggered", so this is a great way to tick a corporate social responsibility box. It's also a fantastic marketing move: The bars involved are getting rid of waste free of charge, doing something for the planet and getting liquid soap for their trouble.

What's not to like?

Click here to read: The Vodka Category - Everything you need to know - just-drinks Spirits Essentials

NEWS

Gruppo Campari offloads Carolans Irish Cream and Irish Mist to Heaven Hill Brands

Gruppo Campari has sold its Carolans Irish Cream and Irish Mist brands to Heaven Hill Brands for US$165m....

BLOG

Non-alcoholic beer fails the Bernstein challenge

Crazy days in the Bernstein offices. Taking time out from being one of the world’s top beverage analysts, the Bernstein team, lead by its London-based veteran Trevor Stirling, held its very own taste ...

BLOG

AG Barr launches Funkin innovation search

AG Barr has lined up a Funkin campaign in the UK to find an 'innovation champion'. ...

BLOG

Are you a beer geek? Take the Brewdog quiz and find out

Brewdog, the Scottish craft brewer, likes to claim its drinkers are some of the most knowledgeable around....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

just-drinks homepage



Forgot your password?