Blog: What’s the worst that could happen?

Michelle Russell | 20 July 2010

Yes, that’s probably the question Coca-Cola GB asked itself when it approved the latest Dr Pepper advertising campaign, which allowed the hijacking of peoples' Facebook status updates.

Harmless you may think….until the updates began referring to what some are describing as a notorious pornographic movie – 'Two Girls One Cup'.

In particular, the promotion launched in May resulted in the target of a 14-year-old girl who’s status suggested she had watched the movie on YouTube.

It is understood the message said: “I watched two girls one cup and felt hungry afterwards.”

A very angry mother complained to Coca-Cola about the ad and it seems the advertising firm responsible - Lean Mean Fighting Machine - is now in danger of losing the digital advertising accounts for Dr Pepper and Coke Zero.

But is the responsibility down to the ad firm? Surely Coca-Cola would have approved the ad?

A statement released by Coca-Cola apologised for “any offence caused”.

“As soon as we became aware of this we took immediate action and removed the status update from the application. We have also taken the decision to end the promotion. We were unaware of the meaning of this line when the promotion was approved and have launched an investigation into why it was included.

"We take full responsibility and will be reviewing our promotional procedures. We will take all steps necessary to ensure this does not happen again," it added.


Starbucks jumps on gin bandwagon

Starbucks has become the latest company to tap into the gin craze, with the launch of Starbucks Reserve Gin Barrel-Aged Cold Brew....


Feeling Blue on Monday? Help is at hand

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...


Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....


Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...

Forgot your password?