Blog: Andy MortonWhat is Heineken hiding up its sleeve in Australia?

Andy Morton | 17 August 2016

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.

Due to be unveiled at a roof-top pool party in Sydney on 27 August, the mystery beer - if indeed it is a beer - could well be one for the summer, which is about to start heating up the southern hemisphere.

However, Heineken is so far staying tight-lipped on details. A spokesperson wouldn't even say if this is a new brand or an extension to an existing line.

Full disclosure - I hope - later this month.

Sectors: Beer & cider, Product launches

Companies: Heineken

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