Blog: What does beer and Hollywood have in common? - video
Andy Morton | 23 September 2013
The beer industry has, over the past few decades at least, not been best served by American cinema.
While spirits have a sharp-edged coolness on the big screen - the opening scene in Apocalypse Now, those bits inbetween the drug-taking in Fear and Loathing in Las Vegas - beer is merely a back-catalogue of blue-collar tropes and scenes set in that same Irish bar, the one with a pool table and a neon shamrock on the wall.
That may be about to change. Dubbed the “Sideways” of beer, “Drinking Buddies”, due out in the UK and Ireland in November, attempts to jettison the working class American clichés and update the genre for beer's newest audience - the craft connoisseur.
The movie was released in North America earlier this year and got some very respectable reviews, too (currently 79% on Rotten Tomatoes). But you may have missed it because it was on a limited release and has so far taken less than a quarter of a million US dollars at the box office. Compare that to Insidious: Chapter 2 (Rotton Tomatoes rating: 35%), a new horror movie that this week alone took US$14.5m.
So maybe the beer industry, where craft beer takes all the good reviews despite holding just 7% of the US beer market, has something in common with Hollywood after all. With both, the indies get the critical acclaim but the majority of the audience sticks with the blockbusters.
Sectors: Beer & cider
just-drinks is thrilled to welcome a new industry commentator to the fold. Until earlier this year, Ian Shackleton spent over 25 years as a beverages analyst with several major banks, including Credit...
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Cannabis – A clear and present danger to alcohol
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- The European beer market - Focus
- Trump, local spirits and the IR role - The Analyst
- Diageo appoints first programmatic marketing head
- Corporate Relations Director to leave Diageo
- Bacardi names new global communications head
- Diageo strike threat postponed with fresh vote
- Diageo, Nolets unveil latest Ketel One campaign