Blog: Wake-up call
Chris Brook-Carter | 2 December 2003
The alcoholic drinks industry has long cried foul whenever any of its opponents have tried to liken it to the tobacco sector. However, it appears not everyone has been listening and the similarities between how the opponents of the two industries have approached their work is growing.
As the debate about whether legislation should be introduced to curb the advertising freedoms of the UK and US drinks industries continues, news in Germany that the government may introduce extra taxation on RTDs, to discourage under age drinking, has cast a shadow over that sector (albeit a small one given the size of the market).
A far darker cloud is threatening to rain on the perceived recovery of the US drinks market, with news last week that a handful of the country’s leading players are facing a lawsuit accused of deliberately targeting under age drinkers with advertising.
Some of the wrongdoings levelled at the companies are indeed preposterous – one company stands accused of using a young-looking model in its ads. Although I have heard she was in fact 30 when the ads were shot.
That said, the industry cannot afford to take these developments lightly. A number of independent analysts and even a fair few supporters of the drinks world have been warning for some time that while the letter of various marketing codes around the world is adhered to, the spirit of those codes is often pushed to the very limits.
Before the sentiment against them gains further momentum, drinks companies should take this as a wake-up call and do all they can to secure themselves firmly on the moral high ground.
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennia...
Who do you work for? I ask, merely to draw your attention to just-drinks’ company pages....
This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...
- Diageo's Q4/FY 2016 results - Preview
- Diageo's FY performance by region - Focus
- Wine consumption and its health effects
- Can craft breweries compete in lager arena?
- Time to take stock of Constellation's Corona
- Diageo sets sights on alcohol-alternative trends
- SABMiller puts brakes on A-B InBev integration
- Diageo names new TR head as Doug Bagley exits
- AB InBev seeks single buyer for European beers
- Gruppo Campari trials Negroni pre-mix
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends