Blog:
Vinisud - Day Three
Olly Wehring | 20 February 2008
This week, we have had a roving reporter covering the Vinisud trade event in southern France. Sophie Kevany has been updating us daily from the three-day event, which winds up today (20 February), in Montpelier.
Strange, after the optimism encountered at the show this week, to see figures, published today (20 February), showing the Languedoc Roussillon region down in export value by 2.5%, belying individual successes.
So, it’s clear that something has to change. Luckily, one Frenchman I met today is clear about what should appeal to more consumers, while at the same time doing his little bit to lower CO2 emissions. Not through the use of Tetra Pak, PET or aluminium - but with sails.
Fréderic Albert has assembled a range of what he calls “normally priced, good French wine from the Languedoc”, retailing at between EUR7 and EUR20, which he will ship along canals from the Languedoc, and then out of Bordeaux by sailboat, through his company Compagnie de Transport Maritime a la Voile.
The first shipment of 60,000 bottles, bearing the slogan: “Carried by sailing ship, a better deal for the planet”, will arrive in Dublin this March, having saved 140 grammes of carbon per bottle.
A second ship, costing Albert around EUR6m, is almost ready and the next delivery is set for Canada in June. The UK, Sweden and Denmark will follow, using a total of seven ships by 2013.
A novel approach - but will it work?
BLOG
Starbucks jumps on gin bandwagon
Starbucks has become the latest company to tap into the gin craze, with the launch of Starbucks Reserve Gin Barrel-Aged Cold Brew....
BLOG
Feeling Blue on Monday? Help is at hand
It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...
BLOG
Bad day on the beer? This'll help
If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....
BLOG
Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord
Is this a case of if you can't beat them, buy them?...
Most Popular
Insights
- How to avoid a legal row over your brand name
- How cannabis blew the doors off enhanced waters
- Should alcohol consumption limits be reduced?
- The Coca-Cola Q1 2018 - results data
- Pernod Ricard YTD fiscal-2018 sales performance
News
- Beam Suntory completes ABV Brands takeover
- Spirits brands exit Twitter - survey
- Beam Suntory lines up UK Jim Beam on-premise push
- Grupo Codorníu confirms Carlyle offer rejection
- A-B InBev tackles UK lager blues with Camden push
Market research
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Cognac & brandy insights - market forecasts, product innovation and consumer trends
- Where Next for Bottled Water? Exploring consumer trends and innovation opportunities in bottled water
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Opportunities in the Global Spirits Sector: Analysis of Opportunities Offered by High Growth Economies