Blog: Andy MortonVimto's walk-on role in Ebola fight

Andy Morton | 9 October 2014

Last week, the Daily Telegraph reported - in an article headlined “I'll fight off Ebola with bottles of Vimto” - that a Liberian self-proclaimed bishop was holding prayer sessions to ward off the deadly virus. In the stead of communion wine, the bishop is using Nichols' sparkling herb-based fruity pop.

It's a surprising story, but not unusual for the 100-year-old brand. West Africa has long been a core market for Vimto and locals often use it as a substitute for alcohol in church services. Furthermore, the soda has been available in the Middle East since 1928 and these days is a staple of many Ramadan diets. 

But of all the stories that have surrounded Vimto over the past century, last week's surely has to be one of the strangest. 

Sectors: Soft drinks

Companies: Nichols

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