Blog: Andy MortonVimto's sweet success for Ramadan

Andy Morton | 4 May 2012

Vimto has been sold in the Middle East for the past 25 years

Vimto has been sold in the Middle East for the past 25 years

A trading statement from UK soft-drinks maker Nichols this week unearthed an interesting nugget: apparently, Nichols-owned Vimto is very popular in the Middle East during Ramadan.

The brand has been sold in the region for the past 25 years, Nichols told just-drinks, and performs well throughout the religious festival because it's non-alcoholic and sweet.

A quick call to a handful of popular Ramadan restaurants in the UK backed this up.

"People like fruity drinks during Ramadan," said Ali from Imran's Restaurant & Sweet House in Birmingham's famous Balti Triangle. "When people have been fasting all day they like to drink something sweet before they start eating food."

Imran's doesn't stock Vimto, however, and neither does the Lahore Kebab & Sweet House just down road. But, when told that it's a big-seller in countries such as Saudi Arabia, the manager there suggested that might change.

"What's good for the goose is good for the gander," he said.

Nichols should get on the case.


BLOG

Starbucks jumps on gin bandwagon

Starbucks has become the latest company to tap into the gin craze, with the launch of Starbucks Reserve Gin Barrel-Aged Cold Brew....

BLOG

Feeling Blue on Monday? Help is at hand

It may not be scientific, but the third Monday in January has been coined 'Blue Monday' - the most depressing day of the year. Dreamed up in the UK by a psychologist commissioned by a holiday company ...

BLOG

Bad day on the beer? This'll help

If you work for a brewer and are having a rough week, take a minute to regain some perspective with this, from the good people at US craft beer producer Sierra Nevada Brewing Co....

BLOG

Brewers Association "bid" to buy Anheuser-Busch InBev strikes a chord

Is this a case of if you can't beat them, buy them?...



Forgot your password?